During the briefing process for an animation we need to work out what message the animation needs to communicate, who its audience is, and how they'll see it.
Michelle Lowe of the Refugee Survival Trust (RST) had a good idea of what she was looking for in an awareness-raising animation. After a couple of meetings we were able to agree a clear brief:
- Message: explain how/why refugees in Scotland become destitute.
- Audience: professionals in their late 20s/early 30s.
- Distribution: primary - talks/lectures. Secondary - RST website.
In many ways, that's the most important and most difficult part of the project complete! If the brief isn't right, it's impossible to produce the right animation. It's worth taking the time to think through and talk through the options.
One idea kept coming up in our conversations: that the asylum process could be seen as a game. Our early sketches developed the game idea and it became the concept for the animation.